more of her students’ notes, Oct. 10-12, 2007


By Student No. 3 | In one of ABS-CBN’s Saturday afternoon fantaserye Pedro Penduko at ang mga Engkantao’s episodes, there was a scene where the talents were portraying members of the Sigma Rho fraternity initiating their neophytes. The scene showed the members of the fraternity hitting at one of its neophytes with a baseball bat, while the neophyte was shouting “I love Sigma Rho!” and the other neophytes standing and line waiting for their turn. The scene was not essential in establishing the story. The fantaserye’s villain was looking for a certain person and she did not know where to look. She only happened to pass by the venue of initiation where she was not able to find who she was looking for.
this scene in the fantaserye contains violations in the code of ethics for broadcast media. first of all, showing the public how a certain crime is done, in this case they showed how hazing in fraternities is done, is discouraged because other people may imitate it. second of all, the scene was shown at the height of the cris mendez hazing issue. it was obviously against the sensitivities of those involved in the case, both the family of Cris Mendez and the members of Sigma Rho. For the Mendez family who were still in deep grief over the death of their son, they would not like to relive for themselves, and even for other people the way they think their son has died. And for the side of the fraternity, whose members were in deep trouble already and suffering from negative public opinion, the scene only served to worsen the situation for them.
In short, the scene did not have any social value at all. Instead, it only served to worsen the situation for all the parties involved in the Cris Mendez case.
Oct 12, 7:39 PM — [ Edit | Delete | Unapprove | Approve | Spam ] — the impeachment 21.  Haydee Bautista – Comm 191 – WWX (fifth blog entry) | On Advertisements According to the KBP Code for Television, “the casual mention of a product or service such as hairdressers, clothes, make-up, shoes, etc. shall not be allowed in the program.” But there are a lot of programs, especially showbiz talk shows like “The Buzz” of ABS-CBN Channel 2 and “Star Talk” of GMA 7 where the hosts keep on enumerating their sponsors on-air (Kris Aquino and Lolit Solis, for instance).In addition, the KBP Code of Ethics states that “commercials under the guise of news utilizing news personalities shall not be allowed”. There was this episode of TV Patrol World last August wherein they were airing a cliff hanger story stating something like “isang malaking kapistahan ang nagaganap sa iba’t-ibang bahagi ng Pilipinas” which turned out to be a story on a new service of GLOBE telecommunications. Although the announcer is a showbiz reporter, the ‘news item’ was aligned with the other news stories of the program so it misleads the public into thinking that it was actually a necessary news where in fact, it was just a commercial trying to persuade consumers.Oct 11, 7:56 PM — 22.  Haydee Bautista – Comm 191 – WWX (On single-sourced news story) | For the October 11 episode of “Umagang Kay Ganda” of ABS-CBN, they aired a news story entitled “Secretary Neri, hihingi ng permiso sa Malacanang sa muling pagdalo ng ZTE hearing sa Senado”. The news story goes this way: “Naging kontrobersyal ang unang pagdalo ni Neri sa Senado nang inmin niyang tinangka siyang suhulan ni Comelec Commissioner Benjamin Abalos ng 200 milyong piso para iendorso ang ZTE deal at inireport niya ito sa pangulo. Pero tumangging ilahad ni Neri ang naging pag-uusap nila ni Pangulong Arroyo hinggil sa isyung suhulan at ginamit ang executive priviledge ng gabinete. Mahigpit naman ang seguridad kay Neri nang dumalo ito sa budget hearing ng CHED sa Senado kahapon at todo-iwas ito sa media.” Then, they showed a short video clip of Secreatry Neri refusing for an interview.The news is actually single-sourced, or has not attributed any source at all. And according to the PPI Expanded Code of Ethics:
“Single-source stories must be avoided as a rule. There is always the imperative to get second, third or more sources, the contending parties to an issue, the expert source, the affected party, the prominent and the obscure, in the story. We must strive at all times to ascertain the truth of our sources’ assertions.”
Also, the PPI Code of Ethics states that:
“Documents are required, particularly for stories alleging corruption or wrongdoing of public officials or agencies, or private individuals and corporations and groups.
There’s no side of the contending party (Commissioner Abalos’ side) to begin with. Moreover, the side of experts and the affected party were not aired. Clearly, this news story lacks the necessary sources given that it has something to do with corruption in the government and is a very sensitive issue. In addition, it violated a provision of the Television Code of the KBP where it is stated that:
“Correct and accurate attribution of news sources whether primary or secondary are mandatory in keeping with the highest standards of broadcast journalism.”
Oct 11, 7:44 PM — [ Edit | Delete | Unapprove | Approve | Spam ] — About 23.  Kmart (student#11) | 24.  [J192 MWX]
[Post unedited by blog administrator]
In the October 9, 2007 episode of News Beat on Net 25, they presented a survey conducted by SWS last September. The survey was about the “public’s satisfaction” with certain public figures.However, they only provided the results of the survey, those of Chief Justice Puno’s, Senate Pres. Villar’s and Vice Pres. de Castro’s. They did not provide any context, whatsoever, such as: who sponsored the survey, the representative sample or even the wording per se of the questionnaire.Surveys should be contextualized when being presented to the public to avoid misinterpretations. Surveys could mislead the public to believe a “propaganda” that someone might be pulling off.Oct 10, 11:11 PM — [ 25.  Angelica Sison | I find it funny that newspapers shy away from putting pictures of crime-related gore to along with their stories. It’s a rare occurrence when you actually see gunshot/stab wounds up close in a photo accompanying a related story. Wouldn’t that be interesting? Another example: it’s rare to see a photo of a person who had just figured in a serious car accident. I’d like to see one of those, just so I can see the consequent look on the face of someone who has just seen said photo.Why are these things funny (well for me anyway)? It’s because in the photos of the recent Pacquiao-Barrera fight, there were graphic photos of how badly Pacquiao beat Barrera’s face in last Monday’s issue of PDI. Well maybe the publishers thought it would be more acceptable, since people would feel elation, a certain sense of catharsis when they see what their boxing hero can do to the competition.But in the same sense, why are we, as an audience, letting them get away with this? It’s not necessary to show these photos in the same way that we don’t need to see a dead body peppered with bullets to know that someone was murdered. We don’t need photos examining the genitalia of a rape victim to conclude that indeed, a rape occurred.Sensationalism, even if it is in a positive light (I don’t even know if such a thing exists), is still sensationalism, something which media practitioners, should avoid.Oct 10, 8:23 PM — [ 26.  Alex Monton | 27.  Last night while my mom was absorbed with the soap operas she watches regularly, I happened to see Ysabella’s episode last night which I think violated the Adboard Code of ethics as well as the KBP Code of Ehtics for Television.In one of the scenes of the said drama, Judy Ann Santos and Ryan Agoncillo were participating in the fiesta games held in their town. As usual, the said scene was used for more “kilig” factor in the drama, as Judy Ann and Ryan had “lambingan” moments during the games. But then, the said sequence was also used for a bigger purpose. Apparently, the said sequence was used for advertising a certain food product which I think is a sponsor of the soap. The logo was very evident in the scene, it in fact loomed over trhe heads of everyone as it appeared as a large banner in the said scene. Even the game which Judy Ann and Ryan participated in appeared to be sponsored by the food product. This is a clear act of “product placement” in a program, which is a violation in both the Adboard code of Ethics and the KBP Code of Ethics for Television. In both codes, it was specified that there must be no forms of product placements in programs, be it evident or subtle. As a rule, there must be a clear distinction between the ads and the show. This is to avoid any bias favorable or otherwise on the product.Oct 10, 7:52 PM — [ 28.  student #8 | (unedited by blog administrator)One good practrice i would like to note was done by 24 oras of GMA 7 during teh ZTE scandal.
Amidst the controversy and media frenzy over the issue, 24 oras 3 weeks ago did a report on how the National Broadband Project works.They had sources from the DOTC as well as from UP.
The University of the Philippines have what is called the “Dilnet” which works like the planned NBN. It connects the whole UP system. The NBN on the other hand will connect all governement offices and agencies to make communication and work faster.
it was good good thing for GMA to do a background on the NBN project and not solely feast on the personalities and make the issue a telenovela.
They also had sources who have the authority to speak on the issue.
Oct 10, 6:19 PM — [ Edit Peter Dizon | (5) P. Dizon Comm 191 – WWXI commend the Filipino Home- TV Shopping program, Venta Singko for helping Filipino inventors to showcase their crafts and talents. Though a shopping program, Venta Singko still adheres with KBP’s call to support nationalism and development. The program has a segment which features the inventors and provides airtime for them to explain how their inventions work. Above all of these, the program underlines Filipino ingenuity when featuring local products.Oct 10, 10:24 AM — [Peter Dizon |          P. Dizon Comm 191 – WWXThe morning program, Umagang Kay Ganda, has been violating the regulation of the KBP Television Code regarding the use of text crawls under the program standards. The provision states that:“Text crawls, either electronic or manual, shall not be used for any other purpose except for news bulletins and last minute program changes, advisories in the public interest.”Umagang Kay Ganda has been using text crawls to indicate the sponsors of their segments. In one instance, information was flashed just to tell the viewers that the segment being aired was brought possible by a health product.A latest example is today’s airing of the show (October 10, 2007) during the segment, Punto por Punto hosted by Anthony Taberna. A coffee product was presented on the text crawl as the sponsor of the said segment. It obviously does not follow that text crawls should only be used for news and public advisories.Oct 10, 9:59 AM — [ 29.  Peter Dizon | (3) P. Dizon Comm 191 – WWXA TV commercial for a promo of Extra Joss, an energy powder, defied the code of ethics of the AdBoard. In Section 1 of Article IV, it is stated that “advertisements should not capitalize on fear and panic; neither should it exploit the ignorant and/or the suspicious.”The TV ad shows a burning house and a fireman entering the house to save an “important” thing. This thing is a can full of Extra Joss in sachets. The commercial also uses a siren and the melody of the song, “Sugod” as its audio. The first seconds of the material would actually hook the viewers since it actually calls alarm.The provision on panic and fear of the Advertising Code of Ethics is also supported by Section 22 – Exploiting Unnatural Phenomena. Having a fire in a community to save a can full of Extra Joss is not witty. Albeit, it might have gotten the insight/context from adrenaline rush, still, it does violate the said provisions.Oct 10, 9:29 AM —

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21.  Peter Dizon | peteredwarddizon@yahoo.com | IP: 222.127.38.186(2) P. Dizon Comm 191 – WWXA recent vetsin commercial has gotten my attention as a viewer. This TV ad directly violates the Advertising Code of Ethics specified on Section 1 about presentation which states that:“Claims of product and service characteristics should be clearly presented, and should not be misleadingly distorted in the light of the product’s or service’s market.”The commercial features Ajinamoto, a seasoning, which is in form of a pure monosodium glutamate (MSG). It shows a family eating together and sharing Ajinamoto as a common seasoning like a soy sauce shaken over many times. It poses danger especially to the children since it also exhibits a child peppering the said MSG to his dish as if it is normally done (which is not). Not all people can sustain amounts of MSG so the commercial misleads the audience by showing that it’s fun to sprinkle Ajinamoto on your rice meals – several times. Who does this anyway? Ajinamoto is commonly used when cooking viands and not during mealtime. It’s not even part of the condiments’ tray of different restaurants or fast food chains.Oct 10, 9:06 AM — [ Edit | Delete | Unapprove | Approve | Spam ] — About  

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