she shoulda opened another site for this, students’ notes Oct. 7-10, 2007

By Peter Dizon | (2) P. Dizon Comm 191 – WWXA recent vetsin commercial has gotten my attention as a viewer. This TV ad directly violates the Advertising Code of Ethics specified on Section 1 about presentation which states that:“Claims of product and service characteristics should be clearly presented, and should not be misleadingly distorted in the light of the product’s or service’s market.”The commercial features Ajinamoto, a seasoning, which is in form of a pure monosodium glutamate (MSG). It shows a family eating together and sharing Ajinamoto as a common seasoning like a soy sauce shaken over many times. It poses danger especially to the children since it also exhibits a child peppering the said MSG to his dish as if it is normally done (which is not). Not all people can sustain amounts of MSG so the commercial misleads the audience by showing that it’s fun to sprinkle Ajinamoto on your rice meals – several times. Who does this anyway? Ajinamoto is commonly used when cooking viands and not during mealtime. It’s not even part of the condiments’ tray of different restaurants or fast food chains.Oct 10, 9:06 AM — [ Edit | Delete | Unapprove | Approve | Spam ] — About 41.  Peter Dizon | (1) P. Dizon Comm 191 – WWX Last July 31 – August 4, 2007, The UP Cineastes’ Studio, a student film organization, launched the 2007 Cinemalaya Goes UP, an annual re-run of all the Cinemalaya festival entries. As part of its publicity campaign the organization had included its website to inform the people about the organization. Following this action, an article came out from the Philippine Entertainment Portal website regarding the said event. The article was somewhat a press release as it was also distributed to a network’s news website as a banner entertainment story. The writer used the org’s site as a source (but did not cite) and directly copied the information (seen in the fourth and fifth paragraph of her article) about the organization (word for word) to supply details in her article that seemed to be a hand-on information.Apparently, this case disregards the PPI Journalist’s Code of Ethics on plagiarism:“6. I shall not commit any act of plagiarism.”Check out these URLs to compare: (click on news icon then events and activities) 10, 8:27 AM — [ Edit | Delete | Unapprove | Approve | Spam ] — About 42.  Angelica Sison | Has Marimar gone overboard?The show has been successful in garnering high ratings but how about ratings regarding the television code of ethics, does it also score high? I haven’t exactly watched a full episode of Marimar but I have been hearing comments about how electrifying the sparks are between Sergio (played by Ding Dong Dantes) and Marimar (played by Marian Rivera). The chemistry between them has become so intense that the audience are saying that there may be something more to the on-screen partnership. Gossip aside, this “chemistry” factor seemed a plus for me regarding the show. But last week, I was caught by surprise when a friend was openly discussing her dismay at show because it was “becoming too visual and sensual”. She said that kids are still able to watch the show and it bothers her that the love scenes that are shown, although in others’ opinion may be tastefully done, may be too steamy for TV.I tried looking for video clips on the internet that might give me a clue as to what my friend was talking about. I found these two clips:
Although they are portrayed positively, meaning the love scenes are actually what entices the audience to watch, I saw what my friend was talking about.Marimar is placed at the primetime slot of television programming and I think that kids are still able to watch the show. It bothers me that kids are exposed to such visual images. Also Marimar portrays an innocent character, curious of the things around her and willing to explore the world. I’m just worried that those watching the show, especially the kids, adopt the same curiosity with regard to relationships and sex. But then again, I know that the station itself isn’t part of the KBP, meaning they are encouraged to follow the rules and regulation of the KBP television code but aren’t subjected to its penalties. Given that, who now is responsible in monitoring show like these?Oct 10, 6:26 AM — [ Edit | Delete | Unapprove | Approve | Spam ] — About 43.  Angelica Sison |  How indecent is indecent?Billboards have been put up with men and women basking in their almost-nakedness. Rufa Mae Quinto and Francine Prieto are just some of the Bench endorsers who display their bodies in the billboards in Edsa and South Super Highway while wearing sexy lingerie. Some might find these tastefully done while others (like myself) think otherwise. I am not saying that underwear endorsements must be banned completely. What I’m saying is these ads should choose where they should be placed. As ridiculous as it may seem, there have been accidents that were caused by these billboards wherein drivers say that they lost their concentration on the road because they were distracted by the sexy girls on the billboards.In the Advertising Code of Ethics (AdBoard), Article IV Section 1 number 5 states that “Indecent exposure of the human body and suggestive portrayals shall not be allowed.” But then, this statement is not backed up by a clear definition of what indecent is. So does this mean that the term is relative to the person who created the ad? Or does the term “indecent” depend on those who are exposed to the ad? Because of this confusion, no one can really complain about the matter. I mean I guess the final ad was evaluated first before it was released right? Meaning, the ad was approved by those in charge and also they didn’t see anything wrong with it.As I have said earlier, these endorsements should be placed where it could cater to its specific target market and avoid young ones, especially kids, from being exposed to “sex” or being sexual in order to sell something at such an early age.Oct 10, 5:19 AM — [ Edit | Delete | Unapprove | Approve | Spam ] — About 44.  Angelica Sison | Desperate Housewives“Before we go any further, can I check those diplomas? ‘Coz I would just like to make sure that they’re not from some med school in the Philippines.”This line from the hit TV series Desperate Housewives caused a stir when they aired an episode wherein Susan Mayer (played by Teri Hatcher) was confronted by a doctor saying that she might be experiencing menopause. It was then when Susan cuts the doctor short of his explanation and snaps out an insult against Filipino medical schools. Yes, the incident definitely angered Filipinos all over the world, especially those who are medical practitioners. From doctors who are working abroad to our very own Health Secretary Francisco Duque III, they all wanted an apology from the ABC network and the shows producers. And yes, the Filipinos got a public apology from them.One good thing that was brought about by this incident was the sense of nationality that it brought to the Filipino viewers. Aside from the online petition that was going around (the one that asked for a public apology from the network), local television news programs were very transparent in presenting the news item, heightening the support of its viewers to nationalism and development. In the KBP TV Code, its program standard discusses how television stations (and programs) should support nationalism and development. And through this incident, they really made an effort to uplift the people and correct the possible “damage” that the single statement can bring not only to our Filipino doctors but to the identity of the Filipinos as a whole.Oct 10, 4:58 AM — [ Edit | Delete | Unapprove | Approve | Spam ] — About 45.  Roney Ogapong – Comm 191 WWX | Correction:RE: Earlier Post.It is RAYMOND Guttierez not Richard Guttierez who interviewed Kyla and is one of the hosts of the TV Program Showbiz Central. Sincere apologies…Oct 10, 1:05 AM — [ Edit | Delete | Unapprove | Approve | Spam ] — About 46.  Roney Ogapong – Comm 191 WWX October 7, 2007 – After the televised match of Manny Pacquiao and Marco Antonio Barrera over GMA 7, Showbiz Central, a Sunday Showbiz Entertainment Program, went on-air with it’s regular timeslot. During the first few minutes of the program, Richard Guttierez, one of the hosts of the said program, got the chance to interview Kyla, a GMA recording artist and TV host, who sang the Philippine National Anthem before the main event in Las Vegas.It was just an ordinary interview about how she felt singing the national anthem at the Mandalay and Guttierez congratulating her at first, but things started to sound differently when he said Kyla did not violate any law citing RA 8491 while he was reading it through his mobile phone. Kyla was trying to say something (though very unclear) but Guttierez just kept on going and going saying that the singer sang the song just right way and did not (again) violate any law.Although I believe it was totally uncalled for, I think Guttierez had a good point and, well I’m guessing, good intentions for raising the topic. Not all Filipinos are familiar with the said law. With the many international boxing matches that we’ve seen televised with different Filipino singers having their own rendition of “Lupang Hinirang” before the main events, we became accustomed to the singers singing our national anthem their way – where most of the time they towards dramatize too much, prolong, and belt. Section 37 of Republic Act No. 8491 (An Act Precribing the Code of the National Flag, Anthem, Motto, Coat-of-Arms and other heraldic items and devices of the Philippines) states “The rendition of the National Anthem, whether played or sung, shall be in accordance with the musical arrangement and composition of Julian Felipe.”The arrangement of our national anthem is simple… it is a march. A lot of people have been comparing the different singers who have rendered our national anthem in different ways, saying one’s rendition is better than the other. Kyla’s rendition was not exactly 4/4 beats but watching and hearing her sing during the telecast, I think she did great with her vocals, and even greater in giving respect to the National Anthem by delivering it the way it should be.Thinking aloud, I commend Guttierez for raising RA8491 on National TV, though I may say that it should have been done in a lighter way not in a somewhat defense of a singer not belting her rendition as a lot of people were expecting.Oct 10, 1:00 AM — [ Edit | Delete | Unapprove | Approve | Spam ] — About 47.  Emeline Andrade – Comm 191 WWX | “50 Pulis Sumugod sa Isang Islamic Compound.” This is the headline of one of the news stories earlier tonight in TV Patrol. It seemed that “50 Pulis”, “Sumugod” and “Islamic” were just used to sensationalize the story. The story was just about a man who was kidnapped by a group of three to five men. According to his sister, the group was asking six thousand pesos for the illegal drugs he was supposed to sell. The man was freed after the barangay captain talked to the group. As I watched the news, I did not see the reason or relevance of using such words in the title. Furthermore, the use of “Islamic” in the headline is a discrimination against the Muslim community. A barangay or a compound in Quiapo should have just been said.Another thing I want to point out is the use of sources. The only people the reporter interviewed were the kidnapped man and his sister. An expert source or authority should have been interviewed. He cited a large number of policemen in the headline yet he did not even get their side. He should have interviewed an officer to explain the incident or the angle regarding the involvement with illegal drugs.When it comes to newsworthiness, the inclusion of crime stories in newscast is already debatable. Still, I believe that any news item and even fillers that will be included in a newscast should be treated and written with utmost care.Oct 9, 10:44 PM — [ Edit | Delete | Unapprove | Approve | Spam ] — About 48.  Roney Ogapong – Comm 191 WWX | Browsing through the headlines of the different tabloids and broadsheets last Friday (October 5, 2007) while on duty for my Internship, a certain tabloid caught my attention not because of the headline but rather because of the images seen on the front page.One of the top Metro stories for that day was about an alleged shootout between the police and four suspected car thieves along C-5 Road in Taguig City. The alleged shootout happened a day prior where 3 of the suspects were killed on the spot while the fourth suspect died on the way to the hospital.While the broadsheets just have an article about the alleged shootout, tabloids have pictures of the dead suspects untouched from where they died, in all angles you can imagine. While many of the tabloids have these pictures with their crime and metro sections, a tabloid called Remate has the pictures of 3 of the dead suspects on front page.Other tabloids published pictures of the crime scene with the dead suspects but were taken from a good distance where the faces of the alleged car thieves were not identifiable but would depict the details needed to support the story just the same. What was unethical with the pictures published by Remate was that they were unable to mask or at least pixelize the faces of the dead suspects, as the pictures were taken in a rather better and identifiable distance as compared to other tabloids’. I believe that there is nothing wrong with reporting the scenario as front-page material as long as it stays humane and careful in publishing such pictures (even if we are talking about criminals or alleged crooks).Oct 9, 9:41 PM — [ Edit | Delete | Unapprove | Approve | Spam ] — About 49.  Student # 19 | Today’s issue of The Philippine Star published a story with the headline “Water quality in RP declining, says Greenpeace.” It was a single-sourced story because it aired only the statement of the environmental group regarding a study it conducted to measure the water quality in the country. One of the provisions in the PPI Code of Professional and Ethical Conduct says “single-source stories must be avoided as a rule.” It would have been better if it also included interviews from sources other Greenpeace to verify the accuracy of the study conducted. Greenpeace was quoted in the report saying, “Bottled water purchased in Metro Manila contained higher-than-usual levels of zinc.” The story would have been complete if it aired what the involved and affected sectors like bottled water companies and water service corporations like MWSS and Maynilad Waters would have to say to. This way, they would have a chance to validate the claim and defend themselves if necessary.Oct 9, 6:04 PM — [ Edit | Delete | Unapprove | Approve | Spam ] — Media Law Exam 50.  Student # 19 | This morning, Unang Hirit aired two stories about dead bodies found in Quezon City. The victims died of stab wounds. In the first story, only the limbs of the dead body were shown, while in the second story, the corpses were pixelized. The KBP Code of Ethics for television says that “good taste should prevail in the handling of news.” It also says that morbid details should be avoided if they are not necessary to reporting. Unang Hirit, by not showing the bodies was able to practice good journalism. Thus, this practice prevented the audience from seeing such gory and morbid images, especially that the news was aired at about 7:30 a.m. when probably, people are having breakfast. It catered to the sensitivity of viewers.Oct 9, 5:57 PM — [ Edit | Delete | Unapprove | Approve | Spam ] — Media Law Exam 51.  Angelica Sison | “Sexy Time”My sister and I were on our way home from practice one night. We were listening to the program “Boys Night Out” on Magic 89.9 so as to keep us awake while on the road. We were kind of used to the “naughty” format of the show with segments like, “Puta-he ng Ina Mo,” “Pinoy Slang 101″ and some challenges that involved celebrities. I knew about another segment, “Sexy Time” but haven’t really had the chance to listen to it. I was actually surprised at how vulgar it was! Listeners actually send letters wherein they narrate and graphically describe an incident when they had “sexy time.” Although it is done late at night, around 11pm, I think that it is still inappropriate to have that kind of segment or show, especially when it is on a popular radio station that has teens and yuppies as their target market. Although freedom of speech is implemented in our country, there are several lines that we must not cross, some of which are stated in the KBP Radio Code. In the discussion of programming standards, one part lays down the basics on sex and violence on radio.“4. The use of words and phrases which have undesirable and/or offensive implications
shall not be allowed. The use of undesirable, offensive, obscene, blasphemous, profane or
vulgar words and phrases shall not be allowed.
5. Pre-marital and extra-marital sex shall never be condoned or justified. Sexual acts or
sex perversion of any kind shall never be presented.” (KBP Radio Code;
This program, especially this segment has violated and is continuously violating these standards. Yes, sex sells. But must we resort to sex in order to give entertainment? Is this what quality radio programming has become?Oct 9, 10:04 AM — [ Edit | Delete | Unapprove | Approve | Spam ] — About 52.  Emeline Andrade – Comm 191 WWX | Last Saturday, October 6, 2007, I watched Nuts Entertainment. I was shocked to see their female mainstays in skimpy swimsuits. I do not understand why they have to transfer the venue for their show from the studio to a resort. Is it just to justify the sexy outfits of their cast? It is not even summer. Nonetheless, I still think that they should wear more comfortable and suitable clothes. There are resort wears or summer outfits, which are stylish yet not too revealing. Wearing skimpy swimsuits does not only seem indecent but also impractical for some of their “parlor games”.Moreover, not only their tagline, “Just 4 play” but also some of their jokes seem to have double meanings. In one game, a group was tasked to use in a sentence or story the name, Janno and “matulis” together with other words. Also, considering the format of their show, the cast and even the guests have the freedom to make adlibs. Unfortunately, some of their adlibs are offensive to their guests or even to other mainstays, who have no choice but to be a “good sport.” The KBP Code states that “All hosts/emcees/casts/regular on-air personalities shall be properly dressed for their program, taking into account what is not only fashionable but also what is decent and proper for the medium. Performers in the programs shall always observe decency and proper decorum.”Oct 9, 12:31 AM — [ Edit | Delete | Unapprove | Approve | Spam ] — About 53.  Alex Monton | While I was watching the night news awhile ago, I was able to watch both Bandila and 24 Oras since they have different time slots. Both news programs had the same news item on them and it was the attempted suicide of Criselda Volks, an actress out of the limelight as of the moment.I was able to compare the reportage of the two news programs. In Bandila, the news person reported on the incident by interviewing Volks and her household helper. Yet, his report did not end there. He also interviewed Criselda’s son, who according to the report was scared of what his mom did to herself.On the other hand, 24 Oras’ reporter settled in interviewing only Volks and her household helper. She did not include the son for interview, and instead blurred the face of the child so he would not be identified.From, this, I commend GMA’s reportage of the said incident, for its effort to protect the child and his identity. Given the traumatic situation and the unfavorable circumstance her mother is involved in, GMA’s reporter prioritized the welfare of the child by not disclosing his identity, unlike what ABS-CBN’s reporter did. Maybe the ABS-CBN reporter did that for more sympathy, but I think being good reporter does not only include being able to make good reprtage of incidents but also being able to care for the welfare of his/her subjects.Oct 9, 12:27 AM — [ Edit | Delete | Unapprove | Approve | Spam ] — About 54.  Kmart (Student#11) | [J192 MWX]
[Post unedited by blog administrator]
In the October 8, 2007 episode of Teledyaryo on NBN4 (news shown around 10:00pm) the news entitled “Apat na Napatay sa Engkwentro Pinarangalan ni Pangulong Arroyo,” the news on military operations used an embedded bias in the form of “Personalizing.”The coverage focused on the families of the soldiers. The actual footage showed President Macapagal-Arroyo comforting a mourning widow and her child. There wasn’t much context in the report wherein it should have been about the recent encounter where the soldiers where killed.According to Tamar Liebes in Reporting the Arab-Israeli Conflict (cited in Covering Conflict in Mindanao: Terror and the Press by Crysta Imperial Rara, September 2006), “Personalizing” in conflict stories “shows the human faces of the soldiers, rebel or victims. It shows them in the hospitals, at the frontlines, or with their families and friends.Oct 8, 10:18 PM — [ Edit | Delete | Unapprove | Approve | Spam ] — About 55.  student no. 4 J192 | The article, entitled “4 cop teams going after the suspect in Laguna execs slay”, published in the October 8, 2007 issue of the Philippine Star is an example of a multiple-sourced article.Last Thursday, Lumban Vice Mayor Zaldy Raga was ambush-slain while on board an Isuzu Highlander with his wife Belen, on their way to Pagsanjan.Writer of the article Non Alquitran, with reports from Ed Amoroso, had sources including Laguna Police Director Senior Superintendent Felipe Rojas Jr., Mrs. Belen Raga, who survived the attack, and witnesses along the national road in Barangay Sampaloc, Pagsanjan. Information from the Department of Interior and Local Government, the family of slain Mabitac Mayor, and Laguna Governor Teresita Lazaro were also obtained. (Suspect Luisito San Juan is also wanted for the killing years back of prominent lawyer Clarence Agarao and a Mayor of Mabitac town.Oct 8, 6:50 PM — [ Edit | Delete | Unapprove | Approve | Spam ] — Mostly good practices, and a few minor lapses taken note of by students 56.  STUDENT # 19 | Two weeks ago, GMA 7’s Kapuso Mo, Jessica Soho did a feature report on Philippine game shows. It talked about the reasons and effects of the fondness of Filipinos in joining game shows on television. In addition to the story, it mentioned the recent scandal involving Wowowee’s Wilyonaryo, a pinball like game show aired on ABS CBN Channel 2. It gave a backgrounder on the impact of the alleged manipulation of the game to the Filipino audience, including the heated exchange of statements between Eat Bulaga’s Joey De Leon, who was the first to comment on the alleged fraud and Wowowee’s host, Willie Revillame and the actions taken by the government. Joey De Leon was actually interviewed by Ms. Soho to express his view about the issue.At first, I thought that the program has been really unfair to ABS CBN, because it did not air their side regarding the issue. However, at the end of the show, Ms. Soho explained that the program tried to get the rival network’s side, but was not successful since they latter refused to be interviewed.The Philippine Journalist’s Code of Ethics says that a journalist should “recognize the duty to air the other side (of an issue).” In fairness to the show, it tried to get the other network’s side though it was not successful in its attempt. Though it was evident that the report was one sided or single sourced, it did not leave the story that way. It disclosed what has happened in the gathering of information for the story to make the viewing public have an idea on why the feature might have seemed bias on their side. I think that it was a good journalism practice.Oct 8, 5:35 PM — [ Edit | Delete | Unapprove | Approve | Spam ] — we will find them (music:wordpress playlist; photos: arkibongbayan) 57.  Emeline Andrade – Comm 191 WWX | I would like to comment on one of the advertisements I saw in TV Patrol three weeks ago. In the commercial, Kuya Kim, one of the segment reporters, was endorsing a milk product for kids. He was saying information about the product and why the mothers in the audience should buy it. At first, it seemed right but I suddenly remembered that this particular advertisement was placed right after his segment. Also, the manner in which he told the viewers information about the product was the same with how he used to deliver facts in his segments within the newscast.It is stated under the News and Public Affairs section of the KBP Code of Ethics for Television, “Broadcast stations shall be discriminating in the acceptance, placement and presentation of advertising in news programs so that such advertising is clearly distinguished from news content.”Although Kuya Kim does not handle news in TV Patrol, he still deals with facts in his segments. He still has gained association and credibility from being part of the news program. With the milk product advertisement’s endorser and placement, this might mislead the audience. There is a possibility that they would take the advertisement as part of the newscast.Oct 8, 5:07 AM — [ Edit | Delete | Unapprove | Approve | Spam ] — About 58.  Alex Monton | 59.  Should lie detector tests be used for purposes other than criminal investigations?Awhile ago, while I was working on my thesis, my mom was watching this showbiz-oriented talk show “Showbiz Central” hosted by Pia Guanio, Raymond Gutierrez, and John Lapuz. I thought it was like other showbiz talk shows but a segment of it made me think otherwise.On this segment entitled “Don’t Lie to Me,” John Lapuz features a guest actor/actress, then he asks him questions that are controversial. The guest then answers the questions with only yes or no. The odd part of this segment is that in order to determine if the guest is telling the truth or not, a lie detector is used. And since using lie detectors need professional guidance, a police officer supervises the reading of it. That police officer is the one who tells John Lapuz whether the geust is telling the truth or not. Personally, I think this segment undermines the usage of lie detectors. As it is highly regarded because of its usefulness in criminal investigations, this is being diminished by the John Lapuz’ segment. I think that the segment is indeed funny and entertaining, but the credibility of lie detector is lessened. Imagine that the apparatus being used to help catch crminals and other offenders is used to determine if artists tell petty lies i.e. if they are involved with someone, if they have grudge agianst someone, et cetera, et cetera. Furthermore, the fact that a police officer supervises the proceedings of that segment even adds to the undermining of the “investigatory system” we have. That instead of these officers busying themselves in more serious offenses, they engage in petty activities such as these. And that I think that all of these have detrimental effects in the long run, for the people might eventaully lose faith in our system.Oct 7, 10:36 PM — [ Edit | Delete | Unapprove | Approve | Spam ] — About 60.  Student #20 |Population control is one of the hottest issues in the country today. But when the Inquirer reported on a proposed move to increase family planning budget in the article “Hike in family planning budget sought” (October 6, 2007), none of the pro-life advocates was asked for comment. Instead, the paper gave Albay Rep. Edcel Lagman a 440-word article regarding his sponsorship speech on family planning for the General Appropriations Bill – a four-column article that looks more like an unedited press release. Reporter Christian V. Esguerra could have at least asked reactions from legislators critical of population control, especially those against artificial family planning. Justice is due to the readers who have the right of looking at issues with multiple perspectives. Rep. Lagman advocates both artificial and natural family planning.Oct 7, 10:23 PM — [ Edit | Delete | Unapprove | Approve | Spam ] — About


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